Privacy Policy

1. Introduction

SIF Prime ("we", "our", or "us") is committed to protecting the privacy of our users. This Privacy Policy applies to sifprime.com and the SIF Prime mobile app, including investor, Partner, and Academy experiences. It explains how we collect, use, disclose, retain, and safeguard information.

2. Information We Collect

We may collect the following types of information:

• Account and Personal Information: Name, email address, phone number, authentication identifiers, role, profile details, and information you provide through account, consultation, Partner, or Academy flows.
• Financial and Compliance Information: Portfolio inputs, goals, risk responses, KYC, PAN, bank, nominee, FATCA, suitability, order, mandate, settlement, distributor, and verification information when required for an enabled regulated journey.
• Usage and Device Data: Browser or device type, app version, IP address, pages or screens visited, security events, crash diagnostics, and analytical data.
• Cookies: We use cookies and similar tracking technologies to enhance your browsing experience.

3. How We Use Your Information

• To respond to your inquiries and provide consultation services
• To send you updates about SIF products, NAV data, and market insights
• To improve our website and user experience
• To authenticate investor, Partner, and Academy accounts and secure access
• To operate KYC, suitability, support, and transaction journeys where those features are enabled
• To prevent fraud, investigate security incidents, and maintain audit records
• To comply with applicable laws and regulations

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements. We may also disclose information when required by law or to protect our rights.

5. Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Subject to applicable law, you may request access, correction, or deletion of your personal information and withdraw consent where processing depends on it. You may initiate permanent account deletion in the mobile app under Profile → Delete account, or use our public account deletion page if you no longer have the app. You may also opt out of promotional communications by contacting us at kiran@sifprime.com.

7. Retention and Account Deletion

We keep information only as long as needed for its purpose, legitimate security needs, dispute resolution, or applicable legal and regulatory duties. KYC, suitability, transaction, mandate, settlement, fraud-prevention, tax, complaint, audit, and distributor records may need to be retained after an account is deleted. Retained information is restricted to the required purpose and period.

8. Third-Party Services and Links

We may use contracted infrastructure, authentication, analytics, communications, KYC, payment, and transaction providers for the relevant purpose. We share only information reasonably required for that service. Our website may also contain third-party links; their privacy practices are governed by their own policies.

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
Email: kiran@sifprime.com
Phone: +91 90329 99466