SIFPrime Partner Programme · For India’s wealth managers
Issue 01 · April 2026

The complete SIF playbook for India’s wealth managers.

Empanelment guides, fund analysis, client pitch decks, branded reports. Everything you need to bring Specialized Investment Funds to your HNI clients. Free for distributors. Forever.

19
SIFs tracked
11
AMCs covered
₹10,400 Cr
Category AUM
Why this exists

When an HNI asks you about SIF, eight questions follow. We’ve answered them all.

  • 01Should I even get empanelled for SIF distribution?
  • 02How do I explain SIF to my client in 60 seconds?
  • 03Which SIF should I recommend out of the 24 funds tracked?
  • 04What if my client loses money — how do I defend the recommendation?
  • 05How do I position SIF against my client's existing PMS?
  • 06What's the right ticket size and allocation?
  • 07How do I handle the 20% STCG conversation?
  • 08How do I monitor the fund post-investment?
The toolkit

Twelve modules. All free.

Everything from your first NISM XIII certification to peer-benchmarked fund analysis. Built by an AMFI-registered MFD and former PwC consultant — the resources we wish someone had handed us.

01 — Get started
From zero to your first SIF transaction.
02 — Pitch SIF to clients
Walk into the HNI conversation prepared.
03 — Analyze the universe
The frameworks we use ourselves.
04 — Stay current
Live data, refreshed continuously.
The Knowledge Series

Become the most informed person in the SIF conversation.

Independent SIF research from the ground up — written for distributors, RIAs, private bankers, and family-office advisors. No AMC sponsorships. No promoted funds.

Weekly
Friday Brief
Five-minute read. NAV moves, NFO updates, one strategy insight.
Monthly
Masterclass
Live webinar on one deep-dive topic. Replays in your library.
Quarterly
Deep Dive
Long-form research. The April 2026 'SIFs vs The Storm' edition is out now.
Annually
SIF Outlook
The definitive year-in-review. Launches every December.
Subscribe — first issue Friday 2 May
The Friday Brief
Issue №1 · 02 May 2026
The category nobody is talking about just survived a -11% Nifty drawdown — most of it.

In March 2026, the Nifty 50 dropped 11.30%. Across the SIF universe, the average fund was down just 2.76%. Five funds posted single-digit drawdowns. One was actually positive.

This week: the Alpha Shield ranking, what the worst performer got wrong, and what the qSIF book looked like through the crash...

Reserved for partner subscribers
A preview of Issue 1, publishing Friday 2 May 2026.
For active distributors

When you’re ready to scale, we have more.

Distributors transacting on SIFs regularly can opt into our advanced platform — co-branded report engine, prospect tracker, and lead routing from sifprime.com traffic. No subscription. We earn through transaction-level partnership.

Schedule a partnership call
Co-branded report engine
HNI-ready PDFs with your logo, photo, brand colours, ARN.
Prospect tracker
See which clients opened, downloaded, and asked questions.
Lead routing
HNI enquiries from your city, with first-right-of-refusal.
Quarterly partner briefing
Closed-door call with the SIFPrime research desk.
Co-branded webinars
Host SIF education events for your client base.
The partnership call

What we cover on your partnership call.

15 minutes. No pitch deck. Real questions, tailored answers.

01
Trail structure

Tailored to your AUM band, client base, and sourcing model. We work it out together — not off a public price list.

02
Co-branded report engine

Live demo with your logo, photo, brand colours, and ARN. See exactly what your clients will receive.

03
Lead routing from sifprime.com

HNI enquiries from your city, with first-right-of-refusal. We walk through how city-tagging and assignment work.

04
AMC empanelment review

We review your current empanelment status across the 13 SIF AMCs and map the gaps. You leave the call with a clear action list.

05
Onboarding timeline

Your first SIF transaction in 30 days or less — we'll show you the path from sub-distributor agreement to first NFO subscription.

Schedule your 15-min call

Calls are with Kiran Dutta directly. No SDRs. No call centres.

Get the toolkit

Five fields. No credit card.

Welcome Brief lands in your inbox in 60 seconds with the Empanelment Guide and Selection Framework links.

By signing up you agree to receive the Friday Brief and toolkit emails. Unsubscribe anytime.

Frequently asked

Honest answers to fair questions.

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